Blogging seems to get away on me. Between helping clients and planning the next Guelph Business to Business Network Meeting, Blogging about my business takes a back seat.
Balance, and how much work do I have to do?
On of the ways of gauging how much work is to look at your ratios. Marketing and Sales are a continuum, and there is a definite sales process as you move people you meet from suspects to prospects to clients. Think of it as a funnel, with lots being tossed into the top and a select few dropping out of the bottom as clients.
Where do you find these people to begin with and what exactly do you have to do? Action gets reaction or clients. There is an analysis that can be applied and it determines just how much work you have to do...depending on the ratios!
As for me - I'm off to the TableTop Trade Show: I usually get a good reaction - see you there!
Showing posts with label Ratios. Show all posts
Showing posts with label Ratios. Show all posts
Wednesday, April 4, 2012
Sunday, September 25, 2011
Your Numbers
First of all let me say that I didn't realize how long it's been since I added a post! Originally the intention was to post weekly. I have been so busy that has gone by the wayside, however, in the spirit of monthly review and realigning intentions, back to the weekly post!
The Marketing Morning Workshop was a success thanks to the team of my fellow presenters Crista Renner and Ron Plasschaert, and Janice Moffat who was the detail person and timekeeper. Time got away on us; with all the good intentions of providing a toolkit for participants to create their own marketing plan in the 2 hours allotted.... I offered a free hour of my time one on one to help with individual plans - 8 people have taken me up on it.
One of the things that came out of it was that people don't know their numbers!
What did you sell last year? Divide by 12 for a monthly average. Adjust for seasonal variations. What does the curve look like on a graph by month? What do you need? What are the ratios between Suspects/Prospects/Clients? What is your closing ratio? How do you find your Suspects? If you don't know these numbers, how do you know how much work and what type you have to do to make a living?
There is a whole other discussion about ideal client and how to find them!!!!
Marketing Workbook
I prepared a detailed workbook with information, resources and exercises that when completed would be the basis of a marketing plan. There are a number surplus to our needs, and they are available for $15 cash at the next B2B Meeting on September 29. For a total of $50, you can book an hour of my time for a run thru and get a workbook.
The Marketing Morning Workshop was a success thanks to the team of my fellow presenters Crista Renner and Ron Plasschaert, and Janice Moffat who was the detail person and timekeeper. Time got away on us; with all the good intentions of providing a toolkit for participants to create their own marketing plan in the 2 hours allotted.... I offered a free hour of my time one on one to help with individual plans - 8 people have taken me up on it.
One of the things that came out of it was that people don't know their numbers!
What did you sell last year? Divide by 12 for a monthly average. Adjust for seasonal variations. What does the curve look like on a graph by month? What do you need? What are the ratios between Suspects/Prospects/Clients? What is your closing ratio? How do you find your Suspects? If you don't know these numbers, how do you know how much work and what type you have to do to make a living?
There is a whole other discussion about ideal client and how to find them!!!!
Marketing Workbook
I prepared a detailed workbook with information, resources and exercises that when completed would be the basis of a marketing plan. There are a number surplus to our needs, and they are available for $15 cash at the next B2B Meeting on September 29. For a total of $50, you can book an hour of my time for a run thru and get a workbook.
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