Blogging seems to get away on me. Between helping clients and planning the next Guelph Business to Business Network Meeting, Blogging about my business takes a back seat.
Balance, and how much work do I have to do?
On of the ways of gauging how much work is to look at your ratios. Marketing and Sales are a continuum, and there is a definite sales process as you move people you meet from suspects to prospects to clients. Think of it as a funnel, with lots being tossed into the top and a select few dropping out of the bottom as clients.
Where do you find these people to begin with and what exactly do you have to do? Action gets reaction or clients. There is an analysis that can be applied and it determines just how much work you have to do...depending on the ratios!
As for me - I'm off to the TableTop Trade Show: I usually get a good reaction - see you there!
Showing posts with label sales marketing communication delivery style. Show all posts
Showing posts with label sales marketing communication delivery style. Show all posts
Wednesday, April 4, 2012
Wednesday, May 4, 2011
Are You Talking Your Customer's Language?
Are you speaking in terms your customer understands?
This was brought home to me today. It wasn't that I was talking jargon, or using an incomprehensible level of language, neither of which I do. It was the delivery!
I created a letter for a client to send to a prospect, using a normal businesslike approach (I thought), with an introduction ...I am writing to you because...a middle....a little bit about my client and where to go online for information, reference to literature included...and a call to action closure...I would like to arrange a meeting.
This is the style and the introduction format I have always used for business letters. Working as a consultant for multiple businesses in many areas, it has always worked. It's short, to the point, polite, businesslike, has always been effective and is easily adapted to all kinds of different industries.
Apparently it was too hard hitting.
In this particular business, touches, although businesslike, have to be softer and the communication more detailed. Although I realize that most business people have limited time to read detailed information, and a covering letter is just, that with references to accompanying information or to a website with more information, apparently there are some businesses where information is relayed by letter.
While I am glad of the lesson, BEFORE it caused an issue, it really made me think. I will be more diligent in the future treading the minefield of communication style.
Live and learn!
This was brought home to me today. It wasn't that I was talking jargon, or using an incomprehensible level of language, neither of which I do. It was the delivery!
I created a letter for a client to send to a prospect, using a normal businesslike approach (I thought), with an introduction ...I am writing to you because...a middle....a little bit about my client and where to go online for information, reference to literature included...and a call to action closure...I would like to arrange a meeting.
This is the style and the introduction format I have always used for business letters. Working as a consultant for multiple businesses in many areas, it has always worked. It's short, to the point, polite, businesslike, has always been effective and is easily adapted to all kinds of different industries.
Apparently it was too hard hitting.
In this particular business, touches, although businesslike, have to be softer and the communication more detailed. Although I realize that most business people have limited time to read detailed information, and a covering letter is just, that with references to accompanying information or to a website with more information, apparently there are some businesses where information is relayed by letter.
While I am glad of the lesson, BEFORE it caused an issue, it really made me think. I will be more diligent in the future treading the minefield of communication style.
Live and learn!
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