Blogging seems to get away on me. Between helping clients and planning the next Guelph Business to Business Network Meeting, Blogging about my business takes a back seat.
Balance, and how much work do I have to do?
On of the ways of gauging how much work is to look at your ratios. Marketing and Sales are a continuum, and there is a definite sales process as you move people you meet from suspects to prospects to clients. Think of it as a funnel, with lots being tossed into the top and a select few dropping out of the bottom as clients.
Where do you find these people to begin with and what exactly do you have to do? Action gets reaction or clients. There is an analysis that can be applied and it determines just how much work you have to do...depending on the ratios!
As for me - I'm off to the TableTop Trade Show: I usually get a good reaction - see you there!
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