Entrepreneurs are in business to solve a problem within a window of opportunity. But what happens when that window of opportunity SHIFTS, which is what is happening right now? This is a question that should be asked by 95% of businesses in Wellington and 66% in Waterloo Regions.
Both Regions brag about a relatively low unemployment rate, but if you examine those small businesses more closely, you will find some interesting facts.
Entrepreneurs start a business because they have been downsized, they get fed up with a corporate environment and figure they can do it better them selves (and they can), or they are serial entrepreneurs and love starting businesses.
Entrepreneurs are great technicians and technologists, but they are not very good at actually operating the business nor they are not good at selling. Of course not: it's a different skill set. Introvert technician v.s. extrovert communicator and problem solver.
Being in business for yourself is hard work with long days, risk and struggle, and the income is not always that great. Marginalized, EI starts to look good, but you have dropped off the radar.
So think long and hard about starting your own business. Make sure you love what you do enough that it is its own reward. Chances are, it's the only reward.
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