It's an absolutely wonderful day today with a blue sky, sunshine and warm despite a sharp gusty wind. I have just returned from my annual foray to feed my soul with local art in the Fergus Elora Studio Tour.
I marvelled at just how well one of the artists has done since taking that leap of faith to create her own business, successfully grow it and be in demand. She has managed to find her ideal clients and discover and fill their needs, making a good living from it. There is a lesson here for all entrepreneurs.
"How do I sell my stuff?" is one of the usual questions.
It doesn't matter what you are selling - art or heavy scientific equipment, the quest is the same. You have to identify your ideal client, define their needs, determine how you can fill those needs (solve their problem) and go and find them so you can connect with them. Communication has to be in the language of the customer, and you have to remember WIFM (What's in it for me? Me being the customer).
What's in Art for me? Tons - too much to define here - it feeds my soul, it makes me feel good and gives me the energy to help my clients!
Showing posts with label ideal client. Show all posts
Showing posts with label ideal client. Show all posts
Saturday, October 1, 2011
Sunday, September 25, 2011
Your Numbers
First of all let me say that I didn't realize how long it's been since I added a post! Originally the intention was to post weekly. I have been so busy that has gone by the wayside, however, in the spirit of monthly review and realigning intentions, back to the weekly post!
The Marketing Morning Workshop was a success thanks to the team of my fellow presenters Crista Renner and Ron Plasschaert, and Janice Moffat who was the detail person and timekeeper. Time got away on us; with all the good intentions of providing a toolkit for participants to create their own marketing plan in the 2 hours allotted.... I offered a free hour of my time one on one to help with individual plans - 8 people have taken me up on it.
One of the things that came out of it was that people don't know their numbers!
What did you sell last year? Divide by 12 for a monthly average. Adjust for seasonal variations. What does the curve look like on a graph by month? What do you need? What are the ratios between Suspects/Prospects/Clients? What is your closing ratio? How do you find your Suspects? If you don't know these numbers, how do you know how much work and what type you have to do to make a living?
There is a whole other discussion about ideal client and how to find them!!!!
Marketing Workbook
I prepared a detailed workbook with information, resources and exercises that when completed would be the basis of a marketing plan. There are a number surplus to our needs, and they are available for $15 cash at the next B2B Meeting on September 29. For a total of $50, you can book an hour of my time for a run thru and get a workbook.
The Marketing Morning Workshop was a success thanks to the team of my fellow presenters Crista Renner and Ron Plasschaert, and Janice Moffat who was the detail person and timekeeper. Time got away on us; with all the good intentions of providing a toolkit for participants to create their own marketing plan in the 2 hours allotted.... I offered a free hour of my time one on one to help with individual plans - 8 people have taken me up on it.
One of the things that came out of it was that people don't know their numbers!
What did you sell last year? Divide by 12 for a monthly average. Adjust for seasonal variations. What does the curve look like on a graph by month? What do you need? What are the ratios between Suspects/Prospects/Clients? What is your closing ratio? How do you find your Suspects? If you don't know these numbers, how do you know how much work and what type you have to do to make a living?
There is a whole other discussion about ideal client and how to find them!!!!
Marketing Workbook
I prepared a detailed workbook with information, resources and exercises that when completed would be the basis of a marketing plan. There are a number surplus to our needs, and they are available for $15 cash at the next B2B Meeting on September 29. For a total of $50, you can book an hour of my time for a run thru and get a workbook.
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